Privacy policy

PRIVACY POLICY

Last Updated: August 12, 2026

Lady Sif’s Den of Inequity (“Lady Sif’s Den,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit, use, make a purchase from, or otherwise interact with our website and services (collectively, the “Services”).

By using our Services, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

Depending on how you interact with Lady Sif’s Den, we may collect the following categories of personal information:

Contact Information
This may include your name, email address, telephone number, billing address, and shipping address.

Order and Transaction Information
This may include products purchased, order history, transaction details, shipping information, returns, refunds, and communications relating to your orders.

Payment Information
Payments are processed through Shopify and applicable third-party payment providers. We generally do not directly store complete credit or debit card numbers.

Account Information
If you create an account, we may collect information associated with your account, such as your name, email address, password credentials or authentication information, saved addresses, and order history.

Customer Support and Communications Information
We may collect information you provide when contacting us, including emails, text messages, questions, complaints, product inquiries, customer-service requests, and other correspondence.

If you communicate with us by text message, we may collect your telephone number, the content of your messages, information about your interactions with our messages, and related messaging records.

Marketing Preferences and Consent Information
If you choose to receive marketing communications, we may maintain information regarding your marketing preferences and consent, including whether and when you opted in or opted out of email or text-message marketing.

Device and Usage Information
When you use our website, certain information may be collected automatically, including your IP address, browser type, device information, operating system, pages viewed, referring URLs, approximate location derived from your IP address, and information about how you interact with our website.

Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, and similar technologies to operate the website, remember preferences, understand website usage, improve our Services, prevent fraud, and, where permitted, provide or measure advertising.

. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

• Process and fulfill orders
• Process payments and refunds
• Arrange shipping and delivery
• Provide order confirmations and tracking information
• Communicate with you about purchases
• Respond to customer-service emails and text messages
• Provide customer service
• Maintain customer accounts
• Detect, investigate, and prevent fraud or unauthorized activity
• Maintain the security and functionality of our website
• Improve our products, website, and customer experience
• Understand website traffic and customer interactions
• Comply with legal, regulatory, tax, accounting, and other obligations
• Enforce our policies and agreements
• Send marketing emails where permitted by law and according to your preferences
• Send marketing or promotional text messages when you have provided the consent required by applicable law
• Maintain records of marketing consent, preferences, and opt-out requests
• Measure or provide advertising where permitted by applicable law

We may also use information for other purposes disclosed to you at the time it is collected or with your consent.

3. SHOPIFY

Our online store is hosted and supported by Shopify.

Shopify processes certain personal information in connection with providing ecommerce, payment, security, analytics, and related services to our store.

Your information may therefore be processed by Shopify in accordance with Shopify’s own privacy practices and applicable law.

4. DROPSHIPPING, SUPPLIERS, AND FULFILLMENT PARTNERS

Lady Sif’s Den operates primarily as a dropshipping retailer.

This means certain products may be stored, processed, packaged, and shipped directly by third-party suppliers, distributors, warehouses, or fulfillment providers.

To fulfill your order, we may provide these parties with information reasonably necessary to complete fulfillment, such as:

• Your name
• Shipping address
• Contact information when necessary for delivery
• Products ordered
• Order or shipment information

We do not provide fulfillment partners with personal information simply because they might find it interesting. Information is shared as reasonably necessary to provide the requested service or for another lawful business purpose.

5. SHIPPING PROVIDERS

We or our fulfillment partners may provide necessary delivery information to shipping carriers and logistics providers, which may include USPS, UPS, FedEx, or other delivery services.

These providers may process personal information according to their own privacy practices.

6. OTHER SERVICE PROVIDERS

We may use third-party service providers to help operate our business.

These may include providers that assist with:

• Website hosting and ecommerce services
• Payment processing
• Order fulfillment
• Shipping
• Fraud prevention
• Security
• Analytics
• Customer support
• Email communications
• SMS and text-message communications
• Advertising and marketing
• Information technology and website functionality

We disclose personal information to these providers when reasonably necessary for them to perform services on our behalf or for another lawful purpose.

Service providers that facilitate text messaging may process telephone numbers, message content, messaging activity, consent records, opt-out requests, and related information as necessary to provide messaging services.

7. ADVERTISING, ANALYTICS, AND PRIVACY CHOICES

We may use analytics, advertising, and marketing technologies to understand how customers interact with our website and to measure or improve advertising.

Under certain U.S. state privacy laws, some disclosures of personal information for targeted or cross-context behavioral advertising may be legally defined as “selling,” “sharing,” or “targeted advertising,” even when personal information is not exchanged directly for money.

Where required by applicable law, eligible customers may have the right to opt out of these activities.

Available privacy controls may be accessed through the “Your Privacy Choices” link or other privacy controls provided on our website.

8. COOKIES

Cookies and similar technologies help our website function and may be used for purposes including:

• Maintaining website functionality
• Remembering preferences
• Maintaining shopping carts
• Supporting checkout
• Preventing fraud
• Measuring website performance
• Understanding website usage
• Supporting advertising and marketing where permitted

Depending on your location and applicable law, you may be provided with options for controlling certain non-essential cookies or similar technologies.

Disabling some cookies may affect website functionality.

9. MARKETING COMMUNICATIONS & TEXT MESSAGES

If you choose to receive promotional emails or other marketing communications, we may use your contact information to send those communications.

You may unsubscribe from promotional emails using the unsubscribe option included in those messages.

Marketing Text Messages

Where offered, you may separately choose to receive promotional or marketing text messages from Lady Sif’s Den.

If you opt in, we may use your telephone number to send marketing communications such as sales, special offers, discount codes, new-product or collection announcements, product recommendations, store announcements, and other promotional content.

Consent to receive marketing text messages is not a condition of purchasing any goods or services.

Providing your telephone number for billing, shipping, delivery, fraud prevention, account creation, customer service, or another non-marketing purpose does not by itself constitute consent to receive marketing text messages.

Message frequency may vary. Message and data rates may apply.

You may withdraw your consent to receive marketing text messages at any time by replying STOP to a marketing message. You may reply HELP for assistance or contact us using the information provided below.

We may maintain records relating to your consent and messaging preferences as reasonably necessary to honor your choices and demonstrate compliance with applicable requirements.

Even if you unsubscribe or opt out of marketing communications, we may still send non-promotional communications when permitted by law, including communications necessary to administer your account, process or fulfill orders, provide customer service, respond to messages you initiate, or provide important information regarding transactions or our Services.

10. WHEN WE MAY DISCLOSE PERSONAL INFORMATION

We may disclose personal information:

● To Shopify and other technology providers supporting our store

● To payment processors

● To suppliers and fulfillment providers

● To shipping and logistics providers

● To email, SMS, and communications service providers

● To service providers working on our behalf

● When necessary to complete a transaction requested by you

● To provide communications or marketing you have requested or consented to receive

● To prevent or investigate fraud, abuse, or security threats

● To comply with applicable law, court orders, subpoenas, or lawful governmental requests

● To establish, exercise, or defend legal rights

● In connection with a merger, acquisition, financing, restructuring, sale, or transfer of all or part of our business

● With your consent or at your direction

We do not disclose personal information merely for unrelated third parties to use however they please.

SMS consent and telephone numbers collected specifically for SMS communications will not be sold or shared with third parties for their independent marketing purposes. We may disclose this information to service providers that help us operate our messaging program or when otherwise required or permitted by law.

11. DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including maintaining business and transaction records, providing Services, resolving disputes, preventing fraud, enforcing agreements, and complying with legal, tax, accounting, and regulatory obligations.

Retention periods may vary depending on the type of information and the reason it was collected.

12. DATA SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, internet transmission, electronic storage system, or security measure can guarantee absolute security.

Customers should use reasonable precautions when accessing accounts and should not share passwords or authentication credentials with others.

13. YOUR PRIVACY RIGHTS

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Request information regarding how personal information is collected, used, or disclosed
• Obtain a copy of certain personal information
• Opt out of certain targeted advertising, sharing, or sale activities where applicable
• Withdraw consent where processing is based on consent
• Appeal certain decisions regarding a privacy request where required by law

These rights are subject to applicable exceptions and limitations.

We may need to verify your identity before completing certain requests.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

14. YOUR PRIVACY CHOICES

Where applicable, you may exercise certain advertising or data-sharing preferences through the “Your Privacy Choices” link available on our website.

Additional requests regarding your personal information may be submitted by contacting us using the information provided below.

15. ADULT-ORIENTED STORE

Lady Sif’s Den of Inequity is an adult-oriented retail store intended for persons 18 years of age or older.

Our Services are not directed toward children.

We do not knowingly collect personal information from children through the Services.

If we learn that personal information belonging to a child has been collected in circumstances where it should not have been, we will take reasonable steps to delete it as required by applicable law.

16. THIRD-PARTY LINKS

Our website may contain links to websites or services operated by third parties.

We do not control those third parties and are not responsible for their privacy, security, or data-handling practices.

We encourage customers to review the privacy policies of third-party services they choose to use.

17. INTERNATIONAL PROCESSING

Although Lady Sif’s Den currently sells and ships within the United States, Shopify and other service providers we use may process or store information in locations outside your state or outside the United States.

When information is transferred or processed in another jurisdiction, it may be subject to the laws applicable in that jurisdiction.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our business, Services, technology, legal requirements, or privacy practices.

When we make changes, we will post the updated policy and revise the “Last Updated” date.

Material changes may be communicated through additional means when required by applicable law.

19. OTHER STORE POLICIES

This Privacy Policy should be read together with our other applicable store policies, including our:

• Terms of Service
• Shipping Policy
• Return & Refund Policy
• Legal Policy & Disclaimer

20. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, our text-messaging practices, or wish to submit a privacy-related request, contact:

Lady Sif’s Den of Inequity

Email: info@ladysifsden.com
Text: (702) 847-1170

Nevada, United States

For privacy-rights requests, please include enough information for us to understand and respond to your request. We may request additional information when reasonably necessary to verify your identity or authority to make the request.